If you want to minimize fiddling with fonts, write in Hoefler Text. This is the best all-purpose font for text. It is easier to read than most fonts on the screen, it is highly legible on paper, and its proportions suit almost any layout.
To make life easier for your eyes while in front the computer, work in Rockwell. Rockwell is uniquely legible on screen. However, printouts with Rockwell are not well suited for final copies of anything important.
To maximize the impact of a finished product, use:
Century Schoolbook for manuscripts.
Times New Roman for text crammed in columns or boxes.
Hoefler Text for letters, CVs, press releases.
Gill Sans for presentations.
Optima for posters.
If a layouts calls for a contrasting font for headlines, footnotes and/or small blocks of text in boxes or side-bars. Use Optima with Hoefler Text and Helvetica Neue with Times New Roman.
Fonts used to be cast in foundries and sold by foundries; today, although they work exclusively with computers, font houses are still called foundries. Linotype (inventors of the typesetting machine) and Monotype are the two largest foundries. They produce four of the five fonts above. Here is more information on those fonts and on the ubiquitous Arial/Helvetica:
Times, Times Roman, Times New Roman. In 1931-32, Stanley Morrison, an historian of type, worked with the commercial artist Victor Lardent to design a new font for The Times of London. The old font was named Times Old Roman so the new one became Times New Roman. On this side of the ocean the "New" was dropped and then Apple dropped the "Roman" as well. The basic model for the font was a page by a 16th-century Dutch printer but Morrison and Lardent enhanced it with detail and subtleties that could be provided by what was then the latest technnology (and is now consigned to museums). The font was designed to be economical of space and maximally legible in columns. Its fine serifs required better newsprint than the North American norm, so it never became popular in newspapers here (except during the Second World War, when it was used to conserve paper), but it is often used in magazines. Every type foundry makes a version. Times comes via Apple from Linotype, Times New Roman comes via Microsoft from Monotype. The differences in appearance are trivial but our Times New Roman is a Unicode font with more characters.
Century Schoolbook. Designed in 1918-21 by a prolific and methodical American typographer named Morris Benton. Benton designed the font for elementary-school textbooks and took a great deal of care to make it as legible as possible. For lines of text spanning a page (not crammed into columns), nothing is clearer. It is ideal for academic papers. However, it is sufficiently redolent of school that it is may not be appropriate elsewhere. Several foundries produce it now. The lab's version is by Monotype via Microsoft.
Hoefler Text. Commissioned by Apple in 1992 from a promising New York typographer named Jonathan Hoefler, who was only 21 years old at the time. It is, as Hoefler says, "Steeped in the virtues of classical book typography." It is, indeed, old-fashioned and formal. It is also strong and a touch youthful or eccentric (take your pick), the typographical equivalent of a well-tailored, dark, pin-striped business suit with a scarlet bow tie. It has enough formality, enough finesse and enough panache to be suitable for almost anything, and its proportions permit it to be legible no matter how it is used. Hoefler Text is a Unicode font.
Rockwell. Fashions in advertising change rapidly, so display fonts come and go. Every generation or two, display fonts with square serifs come into vogue. One that appeared around 1910, was called Stymie, apparently after the manufacturer's hopes that it would stymie the competition. Monotype bought it for the next vogue in the 1930's and renamed it Rockwell. As a text font printed on paper it has no virtues. Even printed by laser it is leaden. However, on a computer screen its thick lines and regular features show up remarkably well. The lab's copy is by Monotype via Microsoft except for bold italics, which came directly from Monotype, has MT in its name, and appears in lists as a separate font.
Optima. Even since before the Romans, many of what became the Roman letters we use had their lines finish with short crosswise serifs. Searching for efficiency in the industrial age, typographers began to remove them, but they called such fonts "grotesques" and used them only for utilitarian purposes, because not until the 1930's did the Bauhaus begin to convince people that stark simplicity might be beautiful. Since the Bauhaus, advertisements have been able to attract positive attention with grotesques but the aesthetic theories of the avante garde have been unable to convince readers' eyes that sans-serif letters are legible when massed as text. It is not just an accident of history that serifs have been applied to letterforms for 2500 years and that nearly all books and magazines are still printed in fonts with serifs, even books about the Bauhaus. The few exceptions tend to be unread works by graphic designers making some kind of statement.
In the early 1950's, a Swiss type designer named Herman Zapf felt the call of modernity. "The type of today and tomorrow will hardly be a faithful recutting of a 16th century roman of the Renaissance," he said. On the other hand, Zapf was sophisticated enough to continue, "Nor will it be a sans-serif of the 19th century." Zapf had a deep knowledge of classical typography and its sources, and he applied that knowledge to the problem of making a sans-serif font. It took him six years but the result was a sans-serif font that nobody would call grotesque. It looks modern, it is modestly elegant, and—perhaps unique among sans-serif fonts—it can be used to set books without guaranteeing that they will be unread. The original font was compromised aesthetically so that it could be cast in lead. Linotype have recently reworked it in light of digital technology and sell the new version as Optima Nova. We have the original version via Apple.
Gill Sans. Eric Gill apprenticed to an architect in London, studied calligraphy, and worked (in self-sufficient religious communities that he set up) as sculptor, wood-engraver, and type designer. He also wrote prodigiously and became a devout Catholic. He designed his first typeface, the classical and now classic Perpetua, for Stanley Morison, for a private printing of a medieval story of a saint, "The Passion of Perpetua and Felicity." In 1928, working for Monotype, he designed a sans-serif type face for the North Eastern Railway. According to Linotype, who make it now, it was "used for all signs, advertising and timetables." The face looks modern but it was not designed with a straight edge and compass, it draws on the proportions of humanist lettering of the Renaissance. Those proportions leave the font sufficiently easy on the eye that despite its lack of serifs, it is acceptable for short runs of text. Monotype never offered Gill Sans for sale in America but it rapidly became the most popular sans-serif font in the U.K. We have it via Apple.
Arial, Helvetica & Helvetica Neue. Max Miedinger trained as a typesetter in Zurich, worked for 10 years setting ads in a department store, then spent another 10 years flogging typefaces for the Swiss Haas foundry, which was part of an interrelated set of companies including Stempel and Linotype. In 1956 Hass hired Miedinger to produce a mundane sans-serif typeface to be named after the foundry, Haas Grotesque. In 1960 the name was changed to Helvetica: thus did Dominion Stores' House Salad Dressing become President's Choice Vinaigrette. To market the new type, Linotype modified the letters to suit their machines and brought out new weights frequently without bothering to co-ordinate them. In the words of Linotype, who have since absorbed Haas and Stempel, "It has become one of the most famous and popular typefaces in the world, thanks to the marketing strategy."
Helvetica is the typographical equivalent of a high-rise apartment block, not particularly pleasant but often practical and built in every breadth and height. By sticking to Helvetica, a commercial printer can lay out a lot of ads in a day. None of them will look distinguished but they will all look as respectable as the ad next door.
By the 1980s Helvetica had become so common that it was expected to be built into printers. For some years IBM licensed Helvetica for their printers but they tired of paying the license fees. Instead they decided to hire Monotype to design a substitute that would occupy the same space on the page and look similar enough that most people would not notice the difference. The substitute they named "Sonoran Sans." In the early 1990s, Microsoft distributed Helvetica without permission and found themselves embroiled in a lawsuit. To escape the suit, Microsoft licensed Monotype's knock-off and distributed it instead, renaming it Arial. Monotype have since spent a lot of work cleaning up the version that appears on the screen—they had made it originally just for printers—but meanwhile, Linotype completely reworked and improved their original, removing the adaptations for typesetting machines and co-ordinating the weights. That is Helvetica Neue. We have all three. Helvetica Neue has more faces and is looks a little better but Helvetica is a Unicode font, so it offers more characters. Arial offers no advantage and there is no reason to use it. It is on our machines merely to avoid confusion in case some Microsoft-generated files call for it.
Until recently computers used 8-bit numbers to identify characters, so the maximum number of characters in a conventional font is 256, of which 32 are non-printing relics (like "bell") from the days of teletypewriters. To provide more characters, modern computers use 16-bit numbers. The characters in 16-bit fonts are numbered according to a standard called Unicode. To access the special characters in Unicode fonts, call up "Special Characters..." at the bottom of the Edit menu.
To group fonts into the categories used by the fonts list in Cocoa applications, use Apple's Font Book.
If a Microsoft application reports a corrupted font, quit every Microsoft application and delete all copies of
your_home_directory/Library/Preferences/Microsoft/Office Font Cache.
If an Adobe application reports a corrupted font, quit every Adobe application and delete
If other applications report a corrupted font, or if there is still a problem, delete
your_home_directory/Library/Preferences/com.apple.ATS.plist and log out.
If if there is still a problem, delete the filees below and restart. This needs to be done by a system administrator.